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You are here: Home / Becoming a Doula / Becoming a Doula and the Importance of Establishing Trust

Becoming a Doula and the Importance of Establishing Trust

October 13, 2016

Becoming a Doula and the Establishing Importance of Trust

Establishing trust is at the heart of everything you’ll do after becoming a doula. It will help you build quality relationships with the families you serve.

We talk a lot on our blog about the relationships you’ll make with your clients. It’s one of the best parts of becoming a doula. However, it’s important to understand that these relationships aren’t automatic. Establishing trust is the foundation of a great doula-client relationship.

After becoming a doula, you will be with your clients during a vulnerable and sacred time in their lives. Working so intimately with them, you will also be privy to a lot of personal information. Your clients need to know that it will stay personal. More than that, they need to feel safe in order to communicate with you openly and honestly.

Here are five things you can do to establish trust with your client

Do Things When You Say You Will

Your clients need to know that they can rely on you. Doing things when you say you will starts from the very beginning. Show up on time to your meetings. Call or text when you say you will. If you mention you’ll bring a book a borrow, or that you will email an article to read, make sure you do it in a timely manner. These little things add up. When your clients know that they can trust you with the small stuff, they’ll be confident that they can trust you when it really counts.

Build Your Branding

When beginning the relationship, there are many ways that you will have already established trust before you even speak to the client for the first time. You are able to achieve this with successful branding while initially becoming a doula and starting your practice.  As this article in Entrepreneur puts it,

“Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.”

Be Cautious When Mentioning Former Clients

There’s a fine line when it comes to talking about families you’ve worked with in the past. It can be a very helpful and effective way to establish trust. After becoming a doula, you’ll find that sometimes it is helpful to chat with current or potential clients about things you’ve done to help former clients. This helps show your client that you have experience and can handle their specific situation. In these situations, don’t get too specific. Steer away from using any identifying information (such as name or location), or talking negatively about them. Your clients don’t need to worry that you’ll be spreading their information to the next family you work with.

Be Wary of Social Media

You’re going to love becoming a doula. Naturally, you may want to share your excitement on Facebook or Instagram. Proceed carefully and avoid posting any information about your clients on your social media feeds. Some doulas choose to stick to generalities, such as: “Just got home from a beautiful birth. It’s such an honor to be with a woman when she becomes a mother! #lovebeingadoula.” While other doulas feel that any mention of attending a family’s birth is inappropriate.

Make it Official

Provide your clients with a privacy statement in their initial paperwork. This statement will tell them exactly what will happen with any sensitive information that they share. For example, after becoming a doula, you may want to use your clients’ information anonymously for the statistical purposes. The privacy statement will also let them know who you may need to share information with, including a back-up doula or the International Doula Institute for certification or recertification purposes.

Becoming a doula and working with many different families is incredibly rewarding. Keep these four strategies in mind, and you’ll be well on your way to building a relationship of trust with each of them.

Aliza Juliette Bancoff
Author: Aliza Juliette Bancoff

Aliza Juliette Bancoff is a well-known doula and doula trainer who has been providing doula services to families for over a decade. She is the founder of Main Line Doulas, a doula group providing doula support in the great Philadelphia area for the last decade, the International Doula Institute, which provides online doula training and lactation training and certification programs and  the International Breastfeeding Institute which provides lactation training and certification.   She is the co-founder of United Birth, a company devoted to increasing access to doulas across the country to make the perinatal time safer both physically and emotionally. “Every birthing person deserves access to quality doula support. And we are working to make that a reality across the country. The work we are doing to get doulas to every birthing person will decrease the black infant and maternal mortality rate significantly by 2030.” Says Bancoff. Aliza is known for her compassionate and empowering approach to doula work, and she has been featured in numerous media outlets, including United Nations Maternal Health Report,  Parent Magazine, CafeMom, theBump and many more. Aliza's journey into doula work began when she gave birth to her first child and felt a strong calling...

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Miranda tells us, 
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Mary says, 
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Brenda tells us, 
“My name is Brenda and I have been studying with IDI for a while now, looking forward to the Postpartum course also. I have found the studies, books, and information to feel well rounded in information and comprehensive. I love all the books they have chosen for my studies. Also, the opportunity to be hands-on with the additional class, interviews, videos, and Moms-to-be. This is a part of the program that brings all the reading, studying…everything to light! The teachers are kind, understanding and obviously VERY experienced and can guide and support me throughout this wonderful journey of certification to be a “Doula” I’m so happy I chose IDI to be my training! Thank you!!!! I look forward to the future!♡”

Joyce says, 
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Laura tells us,
” Easy to do at my own pace, good supplemental readings. ”

Hannah tells us,
” Hey this is Hannah! I’m SOO excited to have finished my courses & have become a CERTIFIED DOULA! I almost can’t believe I have that title, with my name!!! This has been a lifelong dream. I’m very grateful to have been able to do it online, as I am a stay-at-home mom to 7 amazing children. It was very convenient for me to work on, as I had quiet time, during my little’s naps. Having been through labor, birth & breastfeeding stages of my life, helped tremendously. However, it was a very practical course & easy to understand the instructions. I highly recommend IDI to anyone who is interested in becoming a doula!! Thank you, IDI!!! ”

Tatyana says,
“I enjoyed everything about this course. Very informative and detailed.”

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