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You are here: Home / Become a doula / Can You Be The Right Doula For Everyone?

Can You Be The Right Doula For Everyone?

January 5, 2024

right doulaMany doulas believe every family that desires a doula should have access to one. Experienced doulas also know that there are plenty of clients for every doula. Birth work does not need to be a competitive field. However, can you be the right doula for everyone?

Ultimately, it will depend on who you ask. Some doulas feel if you are a truly professional doula, you can work with every family. Other doulas feel different families benefit from different doulas.

Even the most experienced doula is unlikely to have a 100% booking rate following consultations. Why is that? Is it possible to be the right doula for everyone?

Here are things to consider:

Different Families Have Different Birthing Plans, Preferences, etc.

When we think about birth in modern medicalized systems, many families simply choose a provider based on convenience, insurance, or word of mouth. They might also take a similar approach to finding doula support.

Any truly professional doula should be able to provide evidenced-based doula support to any client. In that sense, it is possible to be the right doula for everyone.

However, other families take a very intentional approach to finding a maternity care provider. They might interview several midwives and obstetricians to find one they feel comfortable with. Beyond just providing adequate care, they might be looking for a deeper connection.

In that situation, any professional doula can provide adequate doula care. However, that might not be the only care they are looking for. Some families are looking for very specific aspects in their doula care.

Can You Be The Right Doula For Everyone? Looking For Representation in Support

Birth is an intimate experience. It can also be life altering. Perhaps the most concerning for some, it comes with the risk of trauma, disparities in care, etc.

Some families are seeking representation in their doula care. It is not uncommon for someone to feel comfortable with someone from their own community. It can bring comfort and familiarity when someone is familiar with your culture, religion, etc.

This can be especially true of clients from a marginalized community. Rather than having to explain their life experiences or concerns about their birth, someone within their own community is likely to already understand.

As a professional doula, it can be helpful to network with many area doulas. If you are not the right fit for a potential client or inquiry, you can refer them to another person who might meet their needs.

Niche Doula Care

There are some doulas who become niche doulas. This is sometimes intentional, and sometimes it just sort of happens. A niche doula might specialize in:

  • Home birth
  • Pregnancy and birth after infertility
  • Queer family support
  • Additional certifications and services
  • Hospital only births
  • High risk births
  • Birth photography included.

If a client has a unique need, it is not that you can’t be a great doula for them. It simply means you are not the best fit for them.

Can You Be The Right Doula For Everyone? Yes and No – Don’t Take It Personally

The above sections provided scenarios where you may not actually be the right doula for everyone. However, as a professional doula you do possess the skills to potentially be the right doula for everyone.

As a professional, it is important to be able to provide everyone with evidenced-based care. It is very possible to provide the role of a professional doula to everyone.

However, for some parents, there are specific things they are looking for in hiring a doula. If they are looking for representative care, a perfect personality meshing like a friend, or a niche service, they might not feel you are right for them.

It is important that you not take it personally when a potential client chooses not to move forward. It is also okay to choose not to move forward with a potential client if you do not think you’re the best fit for them.

Also, never feel obligated to move forward with a potential client. If you feel there is a safety concern, boundaries are not respected and it becomes stressful, or you have any concerns. It is okay to decline a client and provide a referral elsewhere.

So yes, you can be the right doula for everyone in many ways. However, there will also be times where even if you can be the right doula, you may not be the best and that’s perfectly normal.

Aliza Juliette Bancoff
Author: Aliza Juliette Bancoff

Aliza Juliette Bancoff is a well-known doula and doula trainer who has been providing doula services to families for over a decade. She is the founder of Main Line Doulas, a doula group providing doula support in the great Philadelphia area for the last decade, the International Doula Institute, which provides online doula training and lactation training and certification programs and  the International Breastfeeding Institute which provides lactation training and certification.   She is the co-founder of United Birth, a company devoted to increasing access to doulas across the country to make the perinatal time safer both physically and emotionally. “Every birthing person deserves access to quality doula support. And we are working to make that a reality across the country. The work we are doing to get doulas to every birthing person will decrease the black infant and maternal mortality rate significantly by 2030.” Says Bancoff. Aliza is known for her compassionate and empowering approach to doula work, and she has been featured in numerous media outlets, including United Nations Maternal Health Report,  Parent Magazine, CafeMom, theBump and many more. Aliza's journey into doula work began when she gave birth to her first child and felt a strong calling...

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Tracy tells us,
“This course was informative and educational. I enjoyed learning how to become a doula.”

Patricia shared, 
“This course was great. I loved how easy it is to use, as someone who is not very technologically inclined. The coursework was challenging and I learned so much. My instructor was always very easy to reach and very responsive to any issues I had. I loved being able to work at my own pace and skip around a bit. Videos are hard for me as I am very self-conscious so it was nice to be able to postpone them for a bit until I could really practice and feel my best. ”

Judith shared, 
“The instructors and course materials/videos were all so wonderful and informative. I truly feel very well equipped with all the knowledge and tools I now have to start as a full spectrum doula with multiple certifications under my belt. Thank you, IDI, from the bottom of my heart. My true passion is blossoming before my very eyes!”

Miranda tells us, 
“I started my training at IDI almost a year ago. The courses have given me exactly what I needed to become a confident doula! After looking at several different doula training programs I decided on IDI because I have two young children and could work at my own pace online. I also really liked that the curriculum was contributed to by different backgrounds and trainings, not only from one perspective. This program has offered more to me than I ever could have thought! Not only have I learned how to support Moms and families through pregnancy, birth, and postpartum but I’ve been given tools in growing my reach and communication… just to name a few. There’s also huge support from other doulas in the program. I recommend this program to future doulas!”

Mary says, 
“Started my journey (with admitted fear) only a month ago and felt immediately at ease! This program is very fluid. Work at your own pace. Easy to reach help and support the whole way through. Everything you need to know to hit the ground running with confidence once certified.”

Brenda tells us, 
“My name is Brenda and I have been studying with IDI for a while now, looking forward to the Postpartum course also. I have found the studies, books, and information to feel well rounded in information and comprehensive. I love all the books they have chosen for my studies. Also, the opportunity to be hands-on with the additional class, interviews, videos, and Moms-to-be. This is a part of the program that brings all the reading, studying…everything to light! The teachers are kind, understanding and obviously VERY experienced and can guide and support me throughout this wonderful journey of certification to be a “Doula” I’m so happy I chose IDI to be my training! Thank you!!!! I look forward to the future!♡”

Joyce says, 
“I love being a student with IDI!”

Laura tells us,
” Easy to do at my own pace, good supplemental readings. ”

Hannah tells us,
” Hey this is Hannah! I’m SOO excited to have finished my courses & have become a CERTIFIED DOULA! I almost can’t believe I have that title, with my name!!! This has been a lifelong dream. I’m very grateful to have been able to do it online, as I am a stay-at-home mom to 7 amazing children. It was very convenient for me to work on, as I had quiet time, during my little’s naps. Having been through labor, birth & breastfeeding stages of my life, helped tremendously. However, it was a very practical course & easy to understand the instructions. I highly recommend IDI to anyone who is interested in becoming a doula!! Thank you, IDI!!! ”

Tatyana says,
“I enjoyed everything about this course. Very informative and detailed.”

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